Coaching vs. Consulting; The Difference

Business consulting, management consulting, total quality management. These forums typically give you a standard formula for success, including guaranteed tips, techniques and twelve step programs. Consultants work with you with the best of intentions. Usually, this process of providing answers follows the normal path of implementing projects, beginning with enthusiasm, only to end up on the shelf collecting dust. Market Advantage works with you in a totally different way. While most consultants look to add something new on top of what you are already doing, Market Advantage instead works to identify the habits that are preventing you from experiencing a new future.

Market Advantage believes that business, like all endeavors, is a game. And like any game, there are certain observable fundamentals. Our job is to give you the eyes to see these basic fundamentals so you can increase your capacity to take effective action consistent with the future you intend to produce.

Market Advantage founder, John Cundiff, observes that "talking about" performance doesn't alter people's performances. Cundiff claims that what makes Market Advantage distinctive is its coaching technology. "Coaching is a literal set of tools that can be brought to bear on the performance of a business. When those tools are incorporated into people's performances and they practice using those tools, we can promise an increase in their efficiency and effectiveness in measurable and observable terms."

Traditional consulting does not alter performance. It alters your ability to talk about performance. Market Advantage's coaching technologies increase your ability to perform.