University of Rochester , Rochester , NY

It is my pleasure to strongly recommend and comment on the services provided by Market Advantage Technologies , Durango , Colorado.

As a management consultant and coach, John Cundiff and his Market Advantage Technologies associates have successfully coached many individuals and groups in very unique and effective ways. Whether it's applied to product development, leadership, business process reviews, conflict resolution or personal growth, the approach works because it is focused on a fundamental premise: actively engage people in a process focused on their own accomplishment and accountability using a navigational process/map developed by the company. The coaching process is interactive; it is not a prescriptive, step-by-step program that's easily packaged for off-the-shelf use.

I have known and worked with John Cundiff since 1994 while I was in Arizona as CIO and more recently with my leadership team here at the University of Rochester . Personally, I have gained powerful and enduring leadership insights, new strengths, and different sense of confidence about the future. With the "compass," my team is learning to clarify our intentions, enroll others to participate, coordinate alliances and deliver results faster and better - a true sense of progress. I would describe this as live coaching with its own language and semantics--focused on moving forward, discovering new possibilites, and creating Market Advantage Technologies .

Yours truly,

Ameila A. Tynan
Vice Provost and Chief Information Officer