Mr. Cundiff is the founder and president of Market Advantage Technologies . The coaching technology used by Market Advantage was created by Cundiff based on more than twenty eight years of experience working with organizations throughout the United States , Canada , Mexico , Europe and Asia . Mr. Cundiff is internationally recognized as a leader in organizational communications and personal leadership training having successfully coached key managers and leaders for over two decades. Mr. Cundiff has the capacity to see the world through the eyes of others. This translates into his unique ability to anticipate the actions of others in organizational performance. Mr. Cundiff is the father of two boys, a black belt martial artist in Tae Kwon Doe and an avid cyclist.